ARO
ARO is a jewelry and lifestyle brand located in Austin, TX. I designed digital marketing materials and lead art direction of product photography, lookbooks, and social media in order to create a cohesive visual identity.
Mood boards to visualize concepts and guide look book photoshoots and social media aesthetic.
In addition to assisting in the art direction of product and lookbook photography, I designed social media content and marketing materials that projected the minimal, fashion-forward nature of the brand while showcasing the jewelry.
Photography by Nicole Mlakar. Photo styling and art direction by me.
