Lucky Charms

I implemented a new, more consistent visual identity to strengthen the Lucky brand across social channels. We grew Lucky Charms organic Instagram from 79.6k followers to 117k (and counting!) in one year. The brand has a strong focus on organic content with a few paid campaigns throughout the year that I worked with outside agencies to create.

Role: Art Direction, Graphic Design, Photography, Content Strategy

GM_2018_LC_Nov_Rainbow.JPG
GM_2019_LC_Jan_Hug.JPG
GM_2018_LC_Dec_Fruity_BoxOnCereal.jpg
GM_2019_LC_Jan_ChocCake_edited.JPG
Lucky_NewUnicorns.gif
Lucky_IceCreamCone.jpeg
Lucky_WinterSKU.jpeg
Lucky_HolidayGift.jpeg

Below: Art direction and design for Lucky Charms limited edition campaigns. Photography by TKP Studio.

Art Direction - Lucky Charms characters (below). While working with the brand, I recognized a lack of assets for one of the core brand signifiers so I worked with the team at Calabash Animation to guide the creation of more Lucky for use by both General Mills teams and their partners. Animations and artwork by Calabash Animation