1st Place - NODA - National Best Use of Theme for Schools over 15,000
Welcome Week is an event put on by Orientation & First-Year Programs at the University of Minnesota. It is attended by over 5,500 incoming freshman, and over 400 Welcome Week Leaders. I created the identity and designed all supporting materials for this event.
The system uses color to differentiate the four elements an incoming student will learn to navigate during Welcome Week - "You, Your College, Your Campus, and Your Twin Cities". The symbol represents the elements coming together to form the college experience. The identity is easily recognizable (important to nervous/anxious new students), and gets first-year students excited about starting their collegiate experience!