Porter Conrad Jewelry is a boutique jewelry shop located in the heart of Charleston, SC that specializes in handmade jewelry sourced from Bali. They came to us looking for an identity that reflects their Balinese roots while also fitting right in with the southern charm of Charleston. We represented both in the logo set by marrying a lotus flower (prevalent in Balinese culture) with type styles and lockups found on many of the historic buildings of Charleston.
We created a color palette that works with the brand's pre-existing gray tones and stands out from the ultra-feminine look of many southern boutiques. The final palette is bright and fresh while still remaining sophisticated.