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Lucky Charms - General Mills

Implemented a new, more consistent visual identity through art direction and photography to strengthen the Lucky brand across social channels. Grew Lucky Charms Instagram from 79.6k followers to 117k (and counting!) in one year.

Lucky_Rainbow
Lucky_HugDay
Lucky_Fruity
Lucky_ChocCake
Lucky_NewUnicorns
Lucky_IceCreamCone
Lucky_WinterSKU
Lucky_HolidayGift
Lucky_Spring
Lucky_Frosted
Lucky_Chocolate
Lucky_Sundae
Lucky_Valentines
Lucky_ValentinesDay

Assisted art direction for Lucky Charms Marshmallows Only campaign. Photography: TKP Studio

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