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Florida Pneumatic Power Tools

Florida Pneumatic is the parent company of AIRCAT Pneumatic Tools (consumer air tool brand) and Universal Tools (industrial air tool brand).
Working with the Florida Pneumatic team, I designed catalog websites that reflect each brand's unique market positioning.

The AIRCAT website uses bold typography, images, and a fast-paced homepage background video to excite the consumer with the ultimate goal of creating new buzz around the brand among its target audience.

 
AIRCAT Homepage

AIRCAT Homepage

 
 
AIRCAT Product Detail Page

AIRCAT Product Detail Page

 

The Universal Tool site's design is focused on ease of use and clarity as it is primarily used on the job by floor managers who already know what they are looking for when they arrive at the site.

 
Universal Tool Homepage (some text/images still FPO as site is not yet complete)

Universal Tool Homepage (some text/images still FPO as site is not yet complete)