ARO is a jewelry and lifestyle brand located in Austin, TX. I designed digital marketing materials and assisted in art direction of product photoshoots, lookbooks and the general social media aesthetic.
Mood boards to visualize concepts and guide lookbook photoshoots and social media aesthetic.
In addition to assisting in the art direction of product and lookbook photography, I designed social media content and advertisements that projected the minimal, trendy nature of the brand in an effort to catch the target audience's eye and showcase the jewelry.
Photographer: Nicole Mlakar